Designing brands and digital experiences that connect people, products, and ideas.
Featured Work
ChessKings
Designed the brand identity and product experience for ChessKings, blending competitive real-money gameplay with a sleek, immersive interface that modernizes and elevates the chess experience.
Lucra Arcade
Designed the brand identity and product experience for Lucra Arcade, a retro-inspired mini-games platform combining vibrant arcade aesthetics, playful UI, and competitive real-money gameplay into a visually distinctive mobile experience.
Metallica
Designed the website experience for Metallica, a true bucket-list project that allowed us to push a more aggressive visual direction through jagged layouts, raw textures, and a design system built to match the band’s energy.
MoMA Design Store
User Experience, Web Design
store.moma.org
Designed the eCommerce experience and visual redesign for the MoMA Design Store, modernizing the online shopping experience for one of the world’s most iconic design retail brands through elevated UX, refined visual systems, and a more immersive product discovery experience.
TRUEWERK
Branding, Web Design (@Pattern)
Designed the brand identity for TRUEWERK, creating a bold, modern visual system that helped reposition workwear for a new generation of tradespeople through a more technical, performance-driven, and elevated brand aesthetic.
Project Showcase
Adidas Outdoor
eCommerce Web Design
In this work for Adidas, I focused on creating a cohesive digital experience that reflects the spirit of outdoor exploration, bringing together product, movement, and landscape in a way that feels both grounded and immersive.
My goal was to support both storytelling and usability, helping the brand communicate performance in a way that feels elevated without losing accessibility and creating a unique shopping experience that explored the intersection of performance, environment, and brand storytelling.
Fender
eCommerce Web Design
In my design work for Fender I helped shape a digital experience rooted in music history, cultural legacy, and product storytelling.The direction balanced archival inspiration with a modern ecommerce experience, creating space for both the instruments themselves and the stories surrounding them. From artist imagery and vintage references to typography, layout, and interaction design, my focus was on building an experience that felt immersive, rhythmic, and unmistakably Fender.
BMW MINI
Mini Customizer Micro-site
My interactive design work for MINI focused on creating a sleek, high-contrast interface that emphasized both performance and play, giving users the ability to engage with different visual configurations and accessories in real time. My goal was to make the customization process feel intuitive and dynamic while still staying visually aligned with MINI’s bold and iconic brand identity.From interface design to interaction flow, the experience was built to feel fast, tactile, and highly visual, translating the energy of the car itself into a digital environment that encouraged experimentation and exploration.
HOUSEPLANT
eCommerce Web Design (@Pattern)
This project highlights my digital design work for Houseplant, the lifestyle and cannabis brand co-created by Seth Rogen.My focus was on creating a digital environment that felt less transactional and more atmospheric, allowing the visual language, pacing, and interaction design to reflect Houseplant’s distinct tone and aesthetic. From layout systems to animation and immersive product presentation, the work explored how eCommerce and storytelling could coexist in a way that felt elevated, intentional, and culturally grounded.
Also, having design reviews with Seth Rogen was just super rad.
UNDER ARMOUR
eCommerce Web Design
My design work for Under Armour was rooted in athletic performance, innovation, and the mindset of competition. The direction balanced product storytelling with a high-performance eCommerce experience, creating a platform that reflected the brand’s commitment to helping athletes perform at their best.
My focus was on building experiences that felt energetic, purposeful, and aligned with the intensity of the Under Armour brand. A large part of the work involved translating the motivation and discipline of sport into digital experiences that remained clear, efficient, and easy to navigate.
SUR LA TABLE
eCommerce Web Design
In my design work for Sur La Table I helped shape a unique digital commerce experience rooted in culinary expertise, craftsmanship, and the joy of cooking.
The direction balanced inspiration and utility, creating an experience that reflected the brand’s reputation as a trusted destination for home cooks while making it easier for customers to discover products, learn new skills, and shop with confidence. A large part of the work involved simplifying complex eCommerce journeys while preserving the warmth and expertise that defines the Sur La Table brand.
CHARLOTTE TILBURY
Brush Magic & Rock the Look Micro-sites
This featured work for Charlotte Tilbury includes the Brush Explorer, a tarot-inspired product discovery tool that guided customers toward the ideal brush through a personalized and engaging journey, and Rock the Look, an editorial-style experience that showcased celebrity-inspired beauty looks paired with the products and brushes needed to recreate them.
Together, these experiences transformed product education into immersive brand storytelling, helping customers explore, learn, and shop in a way that reflected Charlotte Tilbury's distinctive voice while creating a deeper connection between inspiration and purchase.
MOVADO
Watch Customizer
For Movado's interactive watch customization platform, I created a digital experience that allowed customers to design and personalize their own timepieces in real time. The challenge was to bring the craftsmanship and individuality of a luxury watch showroom into a digital environment.
The experience empowered customers to explore a wide range of combinations—including watch cases, bands, materials, finishes, and colors—while instantly visualizing how each decision transformed the final product. By blending product visualization, personalization, and commerce, the experience transformed shopping from a transactional process into a creative one.
Awards
Metallica Website
- People's Voice Winner (Webby Awards) • Websites and Mobile Sites • Music • 2024
- Webby Winner • Websites and Mobile Sites • Music • 2024
Crocs Jibbitz Personalizer Microsite
- 5 AVA Digital Awards - Gold • 2020
- 2 AVA Digital Awards - Platinum • 2020
LiveArea Website
- AVA Digital Awards - Platinum • 2020
Smith Optics
- Webby Winner
- TWA- Best Visual Design
- TWA- Shopping
- TWA- Professional Services
- Gold Davey Awards (2014)
- 3 Gold Awards- Visual Design, Home Page, and Shopping Categories
Brooks Shoe Advisor
- Awwwards SOTD
- Communication Arts Webpick
- Communicator Award - Shopping
- Communicator Award - Visual Appeal
- CSS Awards
- HOW Interactive Design Awards
- Davey Awards
- W3 Gold Awards
Urban Decay Naked Skin Website
- Communicator Awards
- Communicator Awards- Awards of Excellence
- Communicator Awards- Award of Distinction
- Communication Arts Award- Webpick
CONTACT
hellolandonfebuary@gmail.com
Designing brands and digital experiences that connect people, products, and ideas.
Featured Work
ChessKings
Designed the brand identity and product experience for ChessKings, blending competitive real-money gameplay with a sleek, immersive interface that modernizes and elevates the chess experience.
Lucra Arcade
Designed the brand identity and product experience for Lucra Arcade, a retro-inspired mini-games platform combining vibrant arcade aesthetics, playful UI, and competitive real-money gameplay into a visually distinctive mobile experience.
Metallica
Designed the website experience for Metallica, a true bucket-list project that allowed us to push a more aggressive visual direction through jagged layouts, raw textures, and a design system built to match the band’s energy.
MoMA Design Store
User Experience, Web Design
store.moma.org
Designed the eCommerce experience and visual redesign for the MoMA Design Store, modernizing the online shopping experience for one of the world’s most iconic design retail brands through elevated UX, refined visual systems, and a more immersive product discovery experience.
TRUEWERK
Branding, Web Design (@Pattern)
Designed the brand identity for TRUEWERK, creating a bold, modern visual system that helped reposition workwear for a new generation of tradespeople through a more technical, performance-driven, and elevated brand aesthetic.
Project Showcase
Adidas Outdoor
eCommerce Web Design
In this work for Adidas, I focused on creating a cohesive digital experience that reflects the spirit of outdoor exploration, bringing together product, movement, and landscape in a way that feels both grounded and immersive.
My goal was to support both storytelling and usability, helping the brand communicate performance in a way that feels elevated without losing accessibility and creating a unique shopping experience that explored the intersection of performance, environment, and brand storytelling.
Fender
eCommerce Web Design
In my design work for Fender I helped shape a digital experience rooted in music history, cultural legacy, and product storytelling.The direction balanced archival inspiration with a modern ecommerce experience, creating space for both the instruments themselves and the stories surrounding them. From artist imagery and vintage references to typography, layout, and interaction design, my focus was on building an experience that felt immersive, rhythmic, and unmistakably Fender.
BMW MINI
Mini Customizer Micro-site
My interactive design work for MINI focused on creating a sleek, high-contrast interface that emphasized both performance and play, giving users the ability to engage with different visual configurations and accessories in real time. My goal was to make the customization process feel intuitive and dynamic while still staying visually aligned with MINI’s bold and iconic brand identity.From interface design to interaction flow, the experience was built to feel fast, tactile, and highly visual, translating the energy of the car itself into a digital environment that encouraged experimentation and exploration.
HOUSEPLANT
eCommerce Web Design (@Pattern)
This project highlights my digital design work for Houseplant, the lifestyle and cannabis brand co-created by Seth Rogen.My focus was on creating a digital environment that felt less transactional and more atmospheric, allowing the visual language, pacing, and interaction design to reflect Houseplant’s distinct tone and aesthetic. From layout systems to animation and immersive product presentation, the work explored how eCommerce and storytelling could coexist in a way that felt elevated, intentional, and culturally grounded.
Also, having design reviews with Seth Rogen was just super rad.
UNDER ARMOUR
eCommerce Web Design
My design work for Under Armour was rooted in athletic performance, innovation, and the mindset of competition. The direction balanced product storytelling with a high-performance eCommerce experience, creating a platform that reflected the brand’s commitment to helping athletes perform at their best.
My focus was on building experiences that felt energetic, purposeful, and aligned with the intensity of the Under Armour brand. A large part of the work involved translating the motivation and discipline of sport into digital experiences that remained clear, efficient, and easy to navigate.
SUR LA TABLE
eCommerce Web Design
In my design work for Sur La Table I helped shape a unique digital commerce experience rooted in culinary expertise, craftsmanship, and the joy of cooking.
The direction balanced inspiration and utility, creating an experience that reflected the brand’s reputation as a trusted destination for home cooks while making it easier for customers to discover products, learn new skills, and shop with confidence. A large part of the work involved simplifying complex eCommerce journeys while preserving the warmth and expertise that defines the Sur La Table brand.
CHARLOTTE TILBURY
Brush Magic & Rock the Look Micro-sites
This featured work for Charlotte Tilbury includes the Brush Explorer, a tarot-inspired product discovery tool that guided customers toward the ideal brush through a personalized and engaging journey, and Rock the Look, an editorial-style experience that showcased celebrity-inspired beauty looks paired with the products and brushes needed to recreate them.
Together, these experiences transformed product education into immersive brand storytelling, helping customers explore, learn, and shop in a way that reflected Charlotte Tilbury's distinctive voice while creating a deeper connection between inspiration and purchase.
MOVADO
Watch Customizer
For Movado's interactive watch customization platform, I created a digital experience that allowed customers to design and personalize their own timepieces in real time. The challenge was to bring the craftsmanship and individuality of a luxury watch showroom into a digital environment.
The experience empowered customers to explore a wide range of combinations—including watch cases, bands, materials, finishes, and colors—while instantly visualizing how each decision transformed the final product. By blending product visualization, personalization, and commerce, the experience transformed shopping from a transactional process into a creative one.
Awards
Metallica Website
- People's Voice Winner (Webby Awards) • Websites and Mobile Sites • Music • 2024
- Webby Winner • Websites and Mobile Sites • Music • 2024
Crocs Jibbitz Personalizer Microsite
- 5 AVA Digital Awards - Gold • 2020
- 2 AVA Digital Awards - Platinum • 2020
LiveArea Website
- AVA Digital Awards - Platinum • 2020
Smith Optics
- Webby Winner
- TWA- Best Visual Design
- TWA- Shopping
- TWA- Professional Services
- Gold Davey Awards (2014)
- 3 Gold Awards- Visual Design, Home Page, and Shopping Categories
Brooks Shoe Advisor
- Awwwards SOTD
- Communication Arts Webpick
- Communicator Award - Shopping
- Communicator Award - Visual Appeal
- CSS Awards
- HOW Interactive Design Awards
- Davey Awards
- W3 Gold Awards
Urban Decay Naked Skin Website
- Communicator Awards
- Communicator Awards- Awards of Excellence
- Communicator Awards- Award of Distinction
- Communication Arts Award- Webpick
CONTACT
hellolandonfebuary@gmail.com
Designing brands and digital experiences that connect people, products, and ideas.
Featured Work
ChessKings
Designed the brand identity and product experience for ChessKings, blending competitive real-money gameplay with a sleek, immersive interface that modernizes and elevates the chess experience.
Lucra Arcade
Designed the brand identity and product experience for Lucra Arcade, a retro-inspired mini-games platform combining vibrant arcade aesthetics, playful UI, and competitive real-money gameplay into a visually distinctive mobile experience.
Metallica
Designed the website experience for Metallica, a true bucket-list project that allowed us to push a more aggressive visual direction through jagged layouts, raw textures, and a design system built to match the band’s energy.
MoMA Design Store
User Experience, Web Design
store.moma.org
Designed the eCommerce experience and visual redesign for the MoMA Design Store, modernizing the online shopping experience for one of the world’s most iconic design retail brands through elevated UX, refined visual systems, and a more immersive product discovery experience.
TRUEWERK
Branding, Web Design (@Pattern)
Designed the brand identity for TRUEWERK, creating a bold, modern visual system that helped reposition workwear for a new generation of tradespeople through a more technical, performance-driven, and elevated brand aesthetic.
Project Showcase
Adidas Outdoor
eCommerce Web Design
In this work for Adidas, I focused on creating a cohesive digital experience that reflects the spirit of outdoor exploration, bringing together product, movement, and landscape in a way that feels both grounded and immersive.
My goal was to support both storytelling and usability, helping the brand communicate performance in a way that feels elevated without losing accessibility and creating a unique shopping experience that explored the intersection of performance, environment, and brand storytelling.
Fender
eCommerce Web Design
In my design work for Fender I helped shape a digital experience rooted in music history, cultural legacy, and product storytelling.The direction balanced archival inspiration with a modern ecommerce experience, creating space for both the instruments themselves and the stories surrounding them. From artist imagery and vintage references to typography, layout, and interaction design, my focus was on building an experience that felt immersive, rhythmic, and unmistakably Fender.
BMW MINI
Mini Customizer Micro-site
My interactive design work for MINI focused on creating a sleek, high-contrast interface that emphasized both performance and play, giving users the ability to engage with different visual configurations and accessories in real time. My goal was to make the customization process feel intuitive and dynamic while still staying visually aligned with MINI’s bold and iconic brand identity.From interface design to interaction flow, the experience was built to feel fast, tactile, and highly visual, translating the energy of the car itself into a digital environment that encouraged experimentation and exploration.
HOUSEPLANT
eCommerce Web Design (@Pattern)
This project highlights my digital design work for Houseplant, the lifestyle and cannabis brand co-created by Seth Rogen.My focus was on creating a digital environment that felt less transactional and more atmospheric, allowing the visual language, pacing, and interaction design to reflect Houseplant’s distinct tone and aesthetic. From layout systems to animation and immersive product presentation, the work explored how eCommerce and storytelling could coexist in a way that felt elevated, intentional, and culturally grounded.
Also, having design reviews with Seth Rogen was just super rad.
UNDER ARMOUR
eCommerce Web Design
My design work for Under Armour was rooted in athletic performance, innovation, and the mindset of competition. The direction balanced product storytelling with a high-performance eCommerce experience, creating a platform that reflected the brand’s commitment to helping athletes perform at their best.
My focus was on building experiences that felt energetic, purposeful, and aligned with the intensity of the Under Armour brand. A large part of the work involved translating the motivation and discipline of sport into digital experiences that remained clear, efficient, and easy to navigate.
SUR LA TABLE
eCommerce Web Design
In my design work for Sur La Table I helped shape a unique digital commerce experience rooted in culinary expertise, craftsmanship, and the joy of cooking.
The direction balanced inspiration and utility, creating an experience that reflected the brand’s reputation as a trusted destination for home cooks while making it easier for customers to discover products, learn new skills, and shop with confidence. A large part of the work involved simplifying complex eCommerce journeys while preserving the warmth and expertise that defines the Sur La Table brand.
CHARLOTTE TILBURY
Brush Magic & Rock the Look Micro-sites
This featured work for Charlotte Tilbury includes the Brush Explorer, a tarot-inspired product discovery tool that guided customers toward the ideal brush through a personalized and engaging journey, and Rock the Look, an editorial-style experience that showcased celebrity-inspired beauty looks paired with the products and brushes needed to recreate them.
Together, these experiences transformed product education into immersive brand storytelling, helping customers explore, learn, and shop in a way that reflected Charlotte Tilbury's distinctive voice while creating a deeper connection between inspiration and purchase.
MOVADO
Watch Customizer
For Movado's interactive watch customization platform, I created a digital experience that allowed customers to design and personalize their own timepieces in real time. The challenge was to bring the craftsmanship and individuality of a luxury watch showroom into a digital environment.
The experience empowered customers to explore a wide range of combinations—including watch cases, bands, materials, finishes, and colors—while instantly visualizing how each decision transformed the final product. By blending product visualization, personalization, and commerce, the experience transformed shopping from a transactional process into a creative one.
Awards
Metallica Website
- People's Voice Winner (Webby Awards) • Websites and Mobile Sites • Music • 2024
- Webby Winner • Websites and Mobile Sites • Music • 2024
Crocs Jibbitz Personalizer Microsite
- 5 AVA Digital Awards - Gold • 2020
- 2 AVA Digital Awards - Platinum • 2020
LiveArea Website
- AVA Digital Awards - Platinum • 2020
Smith Optics
- Webby Winner
- TWA- Best Visual Design
- TWA- Shopping
- TWA- Professional Services
- Gold Davey Awards (2014)
- 3 Gold Awards- Visual Design, Home Page, and Shopping Categories
Brooks Shoe Advisor
- Awwwards SOTD
- Communication Arts Webpick
- Communicator Award - Shopping
- Communicator Award - Visual Appeal
- CSS Awards
- HOW Interactive Design Awards
- Davey Awards
- W3 Gold Awards
Urban Decay Naked Skin Website
- Communicator Awards
- Communicator Awards- Awards of Excellence
- Communicator Awards- Award of Distinction
- Communication Arts Award- Webpick
CONTACT
hellolandonfebuary@gmail.com
